Web Analytics

 We offer the perfect combination of technology and professional analysts – everything you need to capture essential data and gain actionable insight into customer activity on your website.

Find the story behind the data.

 

Our analytics solutions provide unparalleled visibility into customer behavior with comprehensive, fully customized reports – all the way down to a granular, keyword level.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

Source of web analitics – Wikipedia

Return to top